Attorney-Client Confidentiality and Privilege 101

Every so often, when I’m expecting a client to walk in the door for their first appointment, I’m surprised to see two people walk through the door. The first thing I ask is to be introduced. Then I ask them what their relationship is. That may seem intrusive and nosy — especially when I ask […]

Guidelines for Choosing a Trademark

I’m often asked the question, “How do you choose a trademark?”  There are some specific rules on how to choose a good trademark. I’m not going to talk about the marketing aspect of whether a name inspires people to purchase your product or engage you for a service — I’ll leave that to the marketing […]

Intent to Use—Reserving Your Trademark Rights

I am frequently asked by clients who are thinking about starting their own companies and businesses: When can I apply for my trademark? In the U.S. Federal trademark system, you can file two different types of applications. One is the Actual Use Application, also known as the 1(a) application, which is where you have already been […]

Small Business 101: Deciding Your Trademark

One of the most critical decisions you must make in the early stages of your business is picking a trademark that will be effective and work well to promote your brand.   How do you decide what your trademark is going to be? The first step is to pick your brand name. You may have […]

How Can I Protect My Trademark?

People always ask me how they can protect their trademark. You protect your trademark by using your trademark. Now, assuming you’re entitled to use your trademark or brand name, because nobody else is using it for your type of goods or services, the way you develop rights and ownership is by using your trademark by […]

Want a Trademark? Make Sure It Doesn’t Already Exist

{Read in 4:40 minutes} So often I am asked, “How do I get a trademark?” There’s a very simple answer. First, you pick what you want as your trademark, and second, use it. Wait a minute. That sounds way too simple. Well, getting rights in a trademark is actually pretty simple. The tough part is […]

Trademarks 101: It’s All About the Brand

Trademarks are so much a part of our culture that we really don’t think about them too much. They’re ubiquitous. If I say a trademark is a brand, everybody knows immediately what I’m talking about, because it’s all about the brand, what the brand stands for, and the message that each brand is trying to […]

Need Help with a Trademark? Consult a Law Student!

In the past, we’ve talked about the patent pro Bono program. This program offers assistance to individuals who have inventions that may be patentable, but can’t afford an attorney. It’s sponsored by the United States Patent and Trademark Office (USPTO) and administered locally. Generally, you must have a low income.  You can learn more about […]