As I’ve written before, the first thing a brand owner wishing to register their trademark with the United States Patent and Trademark Office (USPTO) should do is APPLY. Once the fee is paid, it’s assigned to an examining attorney who examines the records to see if there is a likelihood of confusion with other trademarks […]
As I’ve explained previously, most trademark applications go through the Trademark Office system without being rejected, unlike most patent applications.
Every so often, I get a phone call from somebody who says, “Help! My trademark application was rejected by the United States Patent and Trademark Office [USPTO].” Rejections of trademark registration applications are more unusual than patent application rejections. As I’ve explained in previous articles it is normal and expected that a patent application will […]