Trademarks: Using the ® Symbol With Secondary Meaning

Over the last few months, I’ve talked about different types of trademarks; there’s the brand name (also known as the wordmark), logos, and combinations of brand names and logos. There are also other types of trademarks that we don’t think about too often but are pretty ubiquitous.

Guidelines for Choosing a Trademark

I’m often asked the question, “How do you choose a trademark?”  There are some specific rules on how to choose a good trademark. I’m not going to talk about the marketing aspect of whether a name inspires people to purchase your product or engage you for a service — I’ll leave that to the marketing […]