New Jersey Trademark Attorney Protecting Your Business Interests

Securing your business image

A trademark or service mark is an identifier that consumers relate to a business and its products or services. It can be a word, name, symbol, phrase, slogan or any other identifying feature. Your trademark distinguishes your business as unique, and it is essential that you protect it. At Werschulz Patent Law, LLC, we provide clients with comprehensive trademark registration services. It is our goal to protect your business from infringement and help you plan for future success.

Registering a trademark with the United States Patent and Trademark Office

By registering your trademark, you are claiming that mark. If another business uses it, you will be able to file a lawsuit against them. In order to register your mark with the federal government, you must meet the following requirements:

  • You must file under the owner’s name (owner may be an individual or a business entity).
  • The owner must provide the goods and services under the trademark.
  • If the owner is a business entity, the type of entity must be specified (corporation, LLC, etc.).
  • You must provide a description of the products or services.
  • You must provide a drawing of the mark.

The trademark registration process typically takes seven months to a year to complete if you are currently using the mark in commerce. We work closely with you throughout the process to ensure that you meet the necessary requirements.

Why should you federally register your trademark?

While federally registering your trademark is not required, it is advantageous. You have worked hard to develop your business. You need to protect your brand and ensure that no other businesses use it. The advantages to registering your trademark with the United States Patent and Trademark Office (USPTO) include:

  • Nationwide notice of the trademark owner’s claim
  • Evidence of ownership
  • Exclusive rights to the mark
  • Ease of trademark registration in other countries
  • Ability to bring a trademark action in federal court

Once you claim rights to a trademark, you may use the trademark (TM) or service mark (SM) symbols. However, you can only use the federal registration symbol (R) after the USPTO registers it. An experienced attorney at our firm can further explain the benefits to federally registering for a trademark.

Contact our intellectual property law firm today

To learn more about registering a trademark with the USPTO, contact Werschulz Patent Law, LLC online or call us at 908-313-2347 today. We know how to help you safeguard your brand. Our costs are affordable because we want to see your business thrive. We offer free initial consultations at our Cranford, NJ and Manhattan offices and are available to answer any questions you may have.